Friday, October 14, 2005

adieu ma durga 2005

All good things must come to an end – no one will dispute this basic logic of life. With each passing year, we mature and keep adding to out treasure house of knowledge tiny tit bits that come to our rescue once in a while. Wise men have said that knowledge never goes waste, only one must get the opportunity to bask in the warmth of one’s acquisitions. By the same logic, Goddess Durga has, by now, returned to her abode in the mountains of Kailash and must be sharing her new found knowledge with Lord Shiva. In this age of laptops, internet, mobile phones and SMS, Ma Durga must have called upon her daughter Saraswati to enlighten the Lord on various aspects of modern day celebrations.

Festivals like the Durga Puja opens up innumerable doors of possibilities to those who are aware of the tricks of the trade. Once upon a time, during the Puja shopping spree, it was but natural that the children drag their parents to bookshops. There they would select an exclusive edition of popular Annuals released by reputed publishing houses and packed from cover to cover with tales of fantasy and adventure penned by authors who became children at heart when they created heavenly atmospheres in which to dispense their preparations. For the grown ups, there were the special Puja editions of magazines – the authors of these special editions would be contracted at least six months in advance and would be gifted with healthy cheques along with fully paid holidays to destinations of his/hers choice so that he/she can retire to a corner of the world and concentrate on whatever he/she thinks will catch the fancy of the discerning readers. Alas, such scenes are not seen today.

A relatively new culture is that of sponsorship. As a leading brand manager admitted – sponsoring banners in Puja pandals are several times cheaper than the print or electronic media. Moreover, awards are given away by the sponsors under a number of heads like the best idol, the best pandal, the best lighting etc. In the bargain, the Puja committee and the sponsors both gain mileage. As someone remarked, sponsorship comes through unseen links – invisible threads jump into action and bargains are struck to ensure that the promised dreams materialize.

another interesting link –

amaar duniya


Blogger sushilsingh said...

Hi, Friend

Navratri, the festival of nights, lasts for 9 days with three days each devoted to

worship of Ma Durga, the Goddess of Valor, Ma Lakshmi, the Goddess of Wealth and

Ma Saraswati and many many happy Durga Puja.
Plesse visit for more detail

7:13 AM  
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